Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Raymond Nat Turner, BAR poet-in-residence
    (Don’t) “Say his name!”
    24 Sep 2025
    "(Don’t) 'Say his name!'" is the latest from BAR's Poet-in-Residence.
  • Tunde Osazua
    The Never Ending U.S. Killing Fields of Somalia
    24 Sep 2025
    Somalia remains a laboratory for imperialist military attacks and interventions intended to prevent the formation of a stable and secure state.
  • Jamarl Thomas
    The Soviets Defeated Nazism, but Western Fascism Lived On
    24 Sep 2025
    While China and Russia honor their historic defeat of fascism, the West has revitalized it. The doctrine of exceptionalism serves as a modern justification for genocide and imperial aggression.
  • Erica Caines
    “Crime”, The Trojan Horse For Colonial Control
    24 Sep 2025
    The rhetoric of crime prevention has always served to enforce colonial order. Today, this same logic drives the policing of Black neighborhoods as a form of urban pacification.
  • Pan-African Community Action , Black Alliance for Peace D.C Citywide Alliance
    U.S. Domestic Colonial Occupation Must Be Met with a Struggle for Decolonization, Not Reform
    24 Sep 2025
    A federal crackdown in Washington, D.C., is escalating a bipartisan war against the Black working class. This assault, enabled by local Black misleadership, exposes the colonial nature of policing.
  • Load More
Subscribe
connect with us
about us
contact us