Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire
  • omnibus

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said Jac
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • BAR Radio Logo
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio June 20, 2025
    20 Jun 2025
    In this week’s segment, we hear about the liberation struggle in the southern African nation of Swaziland, where an imperialist-backed monarchy holds political prisoners and engages in other…
  • LA Protest
    Black Agenda Radio with Margaret Kimberley
    Los Angeles Protests, Immigration, and Black Politics
    20 Jun 2025
    Thandisizwe Chimurenga is a Los Angeles-based journalist and host of RootWork, which can also be seen on Black Liberation Media’s YouTube channel. She joins us to discuss the recent protests in Los…
  • Break the Chains
    Black Agenda Radio with Margaret Kimberley
    Breaking the Chains in Swaziland
    20 Jun 2025
    Our guests are Titus Vilakati of the Break the Chains Campaign, which calls for the release of political prisoners in the southern African nation of Swaziland and the end of human rights abuses…
  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    Tell Congress, No War on Iran!
    18 Jun 2025
    If Trump asks congress for approval to wage a war on Iran, he will probably get it.
  • Editors, The Black Agenda Review
    ESSAY: Iran And Beyond: Total War Is Still On The Horizon, Glen Ford, 2007
    18 Jun 2025
    “So they go forward with the old plan, the only one they've got. Attack Iran.”
  • Load More
Subscribe
connect with us
about us
contact us