Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Ahmed Kaballo
    Black Agenda Radio with Margaret Kimberley
    Ahmed Kaballo on the France Africa Summit
    15 May 2026
    Margaret Kimberley of Black Agenda Report speaks to Ahmed Kaballo, founder of Nairobi-based Sovereign Media, about the Africa Forward summit with France, the Pan-Africanism Summit Against Imperialism…
  • PSAI
    Black Agenda Radio with Margaret Kimberley
    Black Alliance for Peace Africa Team Reports from the Pan-Africanism Summit Against Imperialism
    15 May 2026
    The Black Alliance for Peace was invited to send a delegation to the Pan-Africanism Summit Against Imperialism (PASAI) in Kenya, a counter-summit to the imperialist Africa Forward convening. Africa…
  • PSAI
    Black Agenda Radio with Margaret Kimberley
    Communist Party Marxist Kenya at the Pan-Africanism Summit Against Imperialism
    15 May 2026
    Booker Omole and Adjiambo Ashlyn of the Communist Party Marxist-Kenya speak to Black Agend
  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    France Out of Africa! PASAI Shows the Way
    13 May 2026
    An international gathering of anti-imperialists in Nairobi, Kenya revealed the lies of “Africa Forward” as the presidents of France and Kenya made plans to continue the exploitation of a nation and…
  • Editors, The Black Agenda Review
    MANIFESTO: Analyse Schématique 1932-1934, Jacques Roumain and Étienne Charlier, 1934
    13 May 2026
    “To combat Imperialism is to combat Capitalism, foreign or native…”
  • Load More
Subscribe
connect with us
about us
contact us