Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Clau O'Brien Moscoso
    “Only unity will make us free:” The Masses Build and Sustain a Zone of Peace through the Unity of Struggles
    19 Nov 2025
    As U.S. militarism intensifies across Latin America and the Caribbean, regional social movements are making the firm declaration that only a unified, mass-driven front can build a true "Zone of Peace…
  • Black Alliance For Peace
    A Call for Mass Struggle Against U.S.-Led War on Venezuela and the Caribbean
    19 Nov 2025
    The assault on Venezuela's sovereignty represents a broader imperial strategy to discipline any nation that defies U.S. hegemony.
  • Jessica Washington
    SNAP Recipients Crushed by Democrats Caving on Shutdown: “They Just Wasted It All”
    19 Nov 2025
    SNAP recipients were willing to sacrifice to protect health care benefits for themselves and others and they are furious that the Democrats' chose collusion with the Trump administration rather than…
  • Gary Wilson
    Palestinians Reject U.S.–Backed U.N. Plan: ‘A new form of occupation’
    19 Nov 2025
    The so-called 'peace plan' resolution passed by the UN Security Council is nothing more than a newly branded occupation and the Palestinian people are rejecting it.
  • Carly Brook , Orinoco Tribune
    Activists Mobilize Across the US to Demand ‘Hands Off Venezuela,’ Venezuela Thanks for Protest Outside White House
    19 Nov 2025
    While the White House plots further intervention, nationwide mobilizations are sending a powerful message of solidarity to Venezuela.
  • Load More
Subscribe
connect with us
about us
contact us