Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Margaret Kimberley, BAR Executive Editor and Senior Columnist
    Making America Whiter Again: White Supremacy in Action
    27 May 2026
    There is nothing mysterious about Trump’s effort to curb legal immigration. White supremacy is the explanation.
  • Editors, The Black Agenda Review
    SPEECH: Statement at the 19th Session of the United Nations General Assembly, Ernesto “Che” Guevara, 1964
    27 May 2026
    “Cuba ... a free and sovereign state with no chains binding it to anyone...with no proconsuls directing its policy, can speak with its head held high.”
  • Ann Garrison, BAR Contributing Editor , Jamal Abdulahi
    Trump is Not Defeated in Minnesota
    27 May 2026
    Minnesota pushed back against ICE until its visible presence seemed cut in half, but Trump does not forgive or forget, and it’s a time to be organized.
  • Anthony Karefa Rogers-Wright
    Big D Dysfunction: Why The Democrat Party’s Latest Comedy of Errors is a Tragedy of Strategy 
    27 May 2026
    The party that installed its presidential candidate without a primary vote now blames its 2024 loss on everything except its own contempt for its base and allegiance to neo-liberal policies.
  • Raymond Nat Turner, BAR poet-in-residence
    SONNY
    27 May 2026
    "SONNY" is the latest from BAR's Poet-in-Residence.
  • Load More
Subscribe
connect with us
about us
contact us