Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

News Flash: Rich Black Man Pays for Useless Poll, Thinks He’s Done Something Important
03 Apr 2013
🖨️ Print Article

A Black Agenda Radio commentary by executive editor Glen Ford

The billionaire former owner of BET commissioned a poll on Black political opinion that utterly fails to measure anything meaningful or useful. “What does it tell you about Black America, that Congresswoman Waters has about twice the following of Congressman Clyburn? Does it tell you anything at all?” The NAACP is more popular than the Urban League. Why? The poll didn’t bother to ask.

 

News Flash: Rich Black Man Pays for Useless Poll, Thinks He’s Done Something Important

A Black Agenda Radio commentary by executive editor Glen Ford

“There are no questions that would illicit answers as to how Blacks think Obama has helped or hurt them.”

Bob Johnson’s poll of Black American political views, contracted through the Zogby organization, is some pretty sloppy work. The Zogby pollsters are quite capable of framing questions that illicit valuable social insights, but I suppose a billionaire’s heavy hand can lead any pollster astray.

We find that 83 percent of Black folks are generally favorable towards the NAACP, 69 percent have good feelings about the National Urban League, and 68 percent are more favorable than not towards the Congressional Black Caucus. Hillary Clinton and President Obama get the highest ratings, because all but one percent of Black folks feel familiar with them, while 4 percent are not too sure what the NAACP is all about, and 16 and 17 percent are unfamiliar with the Black Caucus and the Urban League, respectively.

All five people and organizations are rated highly among Blacks or, presumably, would be if Black folks knew more about them. But, what do these numbers mean? What do African Americans like or dislike about the subjects of the poll? And, where are the numbers on those people and institutions that are generally understood to be unpopular among Blacks, so that we can make a comparison? How can we tell if favorable ratings in the seventies and eighties are good scores, if we don’t know what a bad score is?

“Why were those particular seven persons listed?”

We get an even messier situation on question number eight, which asks “Which of the following [people] speaks for you most often?" For some, unexplained reason, the poll allows respondents to choose from Rev. Al Sharpton, Rev. Jesse Jackson, Congresswoman Maxine Waters, NAACP chief Ben Jealous, Congressman James Clyburn, National Urban League President Marc Morial, and Michael Steel, the Black former chairman of the Republican National Committee. Sharpton won, at 24 percent, and Republican Michael Steel came in last, with 2 percent. Forty percent of those surveyed were not willing to follow any of the above. But, why were those particular seven persons listed? And, what does it tell you about Black America, that Congresswoman Waters has about twice the following of Congressman Clyburn? Does it tell you anything at all?

The results that got the most press attention, of course, revolved around President Obama. Seventy-two percent of Blacks think his election helped African Americans. However, there are no questions that would illicit answers as to how Blacks think Obama has helped or hurt them. The President learns nothing useful, the reader gets no guidance, and it’s a mystery what Bob Johnson gets out of it.

This is a truly incompetent, useless poll. For example, question number fifteen asks if Black unemployment is double that of whites because of: a) failure of the educational system for minorities/African Americans; b) lack of corporate commitment to hiring minorities/African Americans; or c) lack of good government policies. But, what does educational system “failure” mean? That Blacks are educationally unqualified, or that white people assume they are poorly educated, or what? What are “good government policies”? Does it mean a jobs policy? Affirmative action? Public investment? Non-discrimination policies? Who knows?

What have we learned? That a billionaire, Black or white, can spend all the money he wants asking poorly constructed questions for no other purpose than to remind people that he is still rich.

For Black Agenda Radio, I’m Glen Ford. On the web, go to BlackAgendaReport.com.

BAR executive editor Glen Ford can be contacted at Glen.Ford@BlackAgendaReport.com.



Your browser does not support the audio element.

listen
http://traffic.libsyn.com/blackagendareport/20130403_gf_JohnsonPoll.mp3

More Stories


  • Archaic capitalism’s COVID cops?
    Raymond Nat Turner, BAR poet-in-residence
    Archaic capitalism’s COVID cops?
    13 May 2020
    What if COVID-19 came and drove down crime by 40%? What if capitalism’s cops be- came useless 
  • The Sheepdog Caucus and So-Called “Democratic” Socialists
    Quetzal Cáceres
    The Sheepdog Caucus and So-Called “Democratic” Socialists
    13 May 2020
    The “democratic” socialist worldview supports socialism except in places where people are actually trying to build it.
  • US Blocks Vote on UN’s Bid for Global Ceasefire Amid COVID-19
    Telesur
    US Blocks Vote on UN’s Bid for Global Ceasefire Amid COVID-19
    13 May 2020
    The US veto trashes the UN’s efforts to convince armed factions in more than a dozen countries to call for temporary truces as the world battles the pandemic.
  • BAR Book Forum: Symposium on Sarah Haley’s "No Mercy Here" 
    Jennifer S. Leath
    BAR Book Forum: Symposium on Sarah Haley’s "No Mercy Here" 
    13 May 2020
    Georgia’s convict leasing system was created to devour Black people of both genders.
  • BAR Abolition & Mutual Aid Spotlight: Alisa Bierria
    Dean Spade and Roberto Sirvent, BAR Contributors
    BAR Abolition & Mutual Aid Spotlight: Alisa Bierria
    13 May 2020
    In light of the pandemic, we have seen an extraordinary emergence of mutual aid strategies around the world.  
  • Load More
Subscribe
connect with us
about us
contact us