Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Mayotte Crisis: Putrid Leftover of France’s Imperialist and Colonialist Scrooge?
    Gilbert Mercier
    Mayotte Crisis: Putrid Leftover of France’s Imperialist and Colonialist Scrooge?
    03 May 2023
    Mayotte is a French overseas territory located in the Indian Ocean between Mozambique and Madagascar. It is also near the Comoros Islands, whose citizens travel to Mayotte as undocumented…
  • Slavery and Prior Accumulation in Venezuela: A Conversation with Enrique Rivera
    Cira Pascual Marquina
    Slavery and Prior Accumulation in Venezuela: A Conversation with Enrique Rivera
    03 May 2023
    The brutal exploitation of life in colonial Venezuela was key in the making of capitalism, but the process also met fierce resistance from enslaved peoples.
  • Black Agenda Radio April 28, 2023
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio April 28, 2023
    28 Apr 2023
    In this segment we discuss the shooting of Black teenager Ralph Yarl, how restoring voting rights of those convicted of felonies increases public safety, and Margaret Kimberley's thoughts on Joe…
  • Gerald Horne on U.S. Foreign Policy - Part 2
    Black Agenda Radio with Margaret Kimberley
    Gerald Horne on U.S. Foreign Policy - Part 2
    28 Apr 2023
    Dr. Gerald Horne is an author and historian who currently holds the John J. and Rebecca Moores Chair of History and African American Studies at the University of Houston.
  • Ralph Yarl and the History of Racist Violence
    Black Agenda Radio with Margaret Kimberley
    Ralph Yarl and the History of Racist Violence
    28 Apr 2023
    Dr. Melina Abdullah is Director of Black Lives Matter Grassroots and Co-Founder of Black Lives Matter-Los Angeles. She is also a Professor of Pan-African Studies at California State University Los…
  • Load More
Subscribe
connect with us
about us
contact us