Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Nahel's France: Neo-Colonized and Pan-African Voices Speak Up
    Julia Wright
    Nahel's France: Neo-Colonized and Pan-African Voices Speak Up
    19 Jul 2023
    The police killing of Nahel M. in France cannot be properly analyzed outside of the context of French colonialism and neo-colonialism.
  • Eritrea: The Story You Don't Hear
    Eugene Puryear
    Eritrea: The Story You Don't Hear
    19 Jul 2023
    Eritrea is an African success story. The nation provides for its peoples needs despite the impact of sanctions imposed by the west which are meant to undermine its sovereignty.
  • Black Agenda Radio July 14, 2023
    Black Agenda Radio with Margaret Kimberley
    Black Agenda Radio July 14, 2023
    14 Jul 2023
    In this week’s segment we will learn about Eritrea’s history of struggle against imperialist intervention, and how New York City policy harms the unhoused population. But first we hear about the…
  • Mutulu Shakur's Revolutionary Legacy
    Black Agenda Radio with Margaret Kimberley
    Mutulu Shakur's Revolutionary Legacy
    14 Jul 2023
    Efia Nwangaza is a South Carolina based attorney.
  • Eritrea's Continuing Struggle Against U.S. Interference
    Black Agenda Radio with Margaret Kimberley
    Eritrea's Continuing Struggle Against U.S. Interference
    14 Jul 2023
    Elias Amare is a journalist and editor at Horn of Africa TV.
  • Load More
Subscribe
connect with us
about us
contact us