Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Dr. Charisse Burden-Stelly next to her book, Black Scare/Red Scare
    Roberto Sirvent, BAR Book Forum Editor , Charisse Burden-Stelly, PhD
    BAR Book Forum: Charisse Burden-Stelly’s Book, “Black Scare / Red Scare”
    01 Nov 2023
    This week’s featured author is Charisse Burden-Stelly. Burden-Stelly is Associate Professor of African American Studies at Wayne State University. Her book is Black Scare / Red Scare: Theorizing…
  • Children flying over a destroyed Gaza
    Editors, The Black Agenda Review
    Statement from the Afro-American Committee Against Genocide, 1982
    01 Nov 2023
    In the 1980s, African Americans understood the war on Palestine as one of genocide.
  • Mondoweiss political cartoon
    Abayomi Azikiwe
    Western Media Bias Against Palestine Reaches Unprecedented Heights
    01 Nov 2023
    Corporate and government-controlled outlets are serving as enablers in the campaign to demonize and erase the people who are being bombed and starved on a daily basis.
  • Colonial Contradiction of Haiti
    Erica Caines , Austin Cole
    The Unspoken Colonial Contradiction of Haiti
    01 Nov 2023
    The impending invasion of Haiti is the latest in a long line of colonial aggressions perpetrated against that nation.
  • “Civil Society Strengthening Program (CSSP)
    Travis Ross
    As MSS Tries to Subdue Haiti’s Resistance, USAID Will Assemble “Civil Society” Puppets
    01 Nov 2023
    USAID is a front for U.S. imperialism. In Haiti its creation of "civil society" projects will be used in service of the next plan for occupation.
  • Load More
Subscribe
connect with us
about us
contact us