Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • An Afghan boy mourns next to a grave of his little brother who died due to an earthquake.
    Black Alliance for Peace Solidarity Network Afghanistan Committee
    Afghanistan News Update #20
    06 Dec 2023
    The latest Black Alliance for Peace Afghanistan update provides an overview of the worsening conditions in the country since the US/NATO withdrawal
  • Screenshot of Electronic Intifada video
    Ali Abunimah
    Watch: Debunking Israel's "Mass Rape" Propaganda
    06 Dec 2023
    This is a deceptive campaign based not on evidence but an appeal to racist notions that Palestinians are inherently violent and cruel.
  • Protesters march in Lima
    Clau O'Brien Moscoso
    One Year Anniversary of Coup Regime Marks International Day of Solidarity with the Peruvian People
    06 Dec 2023
    On the anniversary of the Monroe doctrine, the struggle against the repressive Boluarte coup in Peru regime enters its second year. National Strike, Day 364
  • Fred Hampton speaking at a rally
    Jon Jeter
    Fifty-four Years Later, Fred Hampton’s Martyrdom Looms Large Over Palestinians’ Freedom Struggle
    06 Dec 2023
    The thread connecting the struggles of Black and Palestinian liberation makes itself known in the propagandistic attacks on the Palestinian resistance. The assassination of Fred Hampton helps…
  • Protest with BLM sign and Palestine flag
    Margaret Kimberley, BAR Executive Editor and Senior Columnist
    Black People Won't Be Silenced About Israel
    06 Dec 2023
    As the US continues to conflate every criticism of Zionism with anti-semitism, the predicable happens once again. Black people are used as an avatar of anti-Jewish sentiment. This tactic will not…
  • Load More
Subscribe
connect with us
about us
contact us