Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

“Scent of Africa” Marketed to “Afropolitans”
Black Agenda Radio with Margaret Kimberley and Glen Ford
11 May 2020
🖨️ Print Article

Fifty years after most African nations won nominal independence, ad agencies are marketing upscale products like the perfume “Scent of Africa” to so-called “Afropolitans,” a cohort defined by Dr Grace Adeniyi-Ogunyankin, of Canada’s Queens University, as “mobile and relatively well-off” Africans. Adeniyi-Ogunyankin said Afropolitans are criticized for “trying to envision these same capitalist ways of consumption that continue to produce such inequalities.” However, she prefers to think of Afropolitans as Africans that are “aware of the world,” and part of it.

Africana Studies

Related Podcasts

Women Loom Large in African Secessionist Movements
Black Agenda Radio with Nellie Bailey and Glen Ford
Women Loom Large in African Secessionist Movements
14 May 2019
In Cameroon and the former Spanish Sahara, “women are using traditional ideas about power to drives these secessionist movements,” said 
A Grandfather’s Powerful African Microphone
Black Agenda Radio with Nellie Bailey and Glen Ford
A Grandfather’s Powerful African Microphone
26 February 2019
GoGo Breeze, an elder with a radio program on a provincial Zambian station, counsels listeners on wage theft and other problems facing the common p
Seton Hall Students Will Renew Push on Africana Studies
Black Agenda Radio with Nellie Bailey and Glen Ford
Seton Hall Students Will Renew Push on Africana Studies
17 December 2018
Students with the Concerned 44 movement, representing the 44 percent of students that are ethnic or gender minorities, plan to renew their protests

More Stories


  • Gary Wilson
    Supreme Court attacks Black voting rights, Native nations
    06 May 2026
    The Louisiana v. Callais Supreme Court decision has given state legislatures the green light to break up Black and Native voting districts.
  • Richard Medhurst
    How the US Pulled off an Armed Robbery of the World's Energy Supply and Created the Petrogas-Dollar
    06 May 2026
    A forensic investigation into how Washington leveraged the war in Iran to replace Nord Stream, save the dollar, and establish total command over the world’s fuel from the Arctic to the Indian Ocean.
  • Sherronda J. Brown , Tea Troutman , Aarohi Sheth
    May Day: Exporting the Southern Plantocracy
    06 May 2026
    The South has always been the region where the most exploitative labor practices are tested first.
  • Kribsoo Diallo , Essam Elkorghli
    The Imperialist Attack on the Alliance of Sahel States 2.0
    06 May 2026
    From foreign-backed ambushes to French-orchestrated destabilization, this analysis exposes how imperialism weaponizes minority struggles to fracture the Sahel — and why only Pan‑African unity can…
  • John Perry
    Exaggerated Claims by White Nationalists About Latino Migration to US
    06 May 2026
    The same exaggerated numbers that buoy Trump's border panic also help US-funded NGOs attack socialist governments.
  • Load More
Subscribe
connect with us
about us
contact us