Black Agenda Report
Black Agenda Report
News, commentary and analysis from the black left.

  • Home
  • Africa
  • African America
  • Education
  • Environment
  • International
  • Media and Culture
  • Political Economy
  • Radio
  • US Politics
  • War and Empire

Beware of Invisible Negroes!
04 Aug 2010
🖨️ Print Article

A Black Agenda Radio commentary by Jared A. Ball, Ph.D.

Black people are no longer newsworthy. That's the result of a Pew study, which found "stories defined as significantly focused on Black Americans accounted for only 1.9% of all news coverage." And a majority of that coverage was of the Henry Louis Gates run-in with a Cambridge cop. The lesson: "A defeated people need no coverage."

In News and Politics Black People Are Still Invisible

A Black Agenda Radio commentary by Jared A. Ball, Ph.D.

“"There is dwindling coverage of actual Black issues in news or politics."

Dust off your Ellison; because when it comes to news and politics Black people remain invisible. According to the recent Pew Research Center study on "Media, Race and Obama's First Year," "African Americans attracted relatively little attention in the U.S. mainstream news media during the first year of Barack Obama's presidency." Now, Obama's presence is causing simultaneous new highs in levels of delusion and equally high levels of absence and it is a perfect storm of annihilation. At precisely the time when there is no mass movement, as conditions worsen and fewer Black people are more famous than ever there is dwindling coverage of actual Black issues in news or politics. It is more than a potentially dangerous situation. This kind of inattention matched with a specific kind of public policy had already, in the years prior to Obama's arrival on the scene, led famed legal scholar Derrick Bell to conclude that we have already reached the equivalent in public policy of randomly shooting hundreds of Black people every week with no one caring. Or as Anthony Hamilton sings, "Aint Nobody Worrying."

According to the recently released year-long study of all mainstream media formats from February 2009 to February 2010, stories defined as significantly focused on Black Americans accounted for only 1.9% of all news coverage. Broken down by medium an old story emerges, one familiar to readers of Glen Ford over the last decade; that of the entire 1.9% total the largest segments of Black-focused media were cable television and talk radio. The lowest? News radio. When it comes to cable and talk Black people might get the tiniest mention. But when it comes to news, there is apparently none to report. A defeated people need no coverage. A people destined for future horrors need no current attention.


"If Black people are not singing, rapping, dancing or playing a game there is simply no reason at all to cover them."

And it's even worse than that. Of that 1.9% a majority of the coverage was of the Henry Louis Gates fiasco. No, not his recent and disturbing attack on reparations, but the police brutality he suffered and the subsequent beer he drank with both the president and the abusive cop. According to the study the mainstream media will include some discussion of Blackness if it is related to the first Black president of the United States. Obama got the second most coverage, of that total 1.9%. Meanwhile, the impact on Black people of the economic crisis or of the health care debate combined to be 9.5% of the total 1.9% mainstream inclusion of Black people in news or political coverage. It really remains true. If Black people are not singing, rapping, dancing or playing a game there is simply no reason at all to cover them. Even if the president is Black. More so if the president is Black.

But what this means is further proof of the denial of race presented by the era of the first Black president. The nation's response to the uprisings of the 1960s and 70s was an increase in the number of Black faces seen on television. Obama's presidency, now shown on several levels, is a magnification of that same process. The more Blackness is seen the less substantive the view and the less likely there is to be Black resistance to worsening conditions. Race, or the impact of White supremacy on Black people, has disappeared from the mainstream. Worse, its appearance actually speaks against its impact.

This is precisely why people like Ishmael Reed do not take lightly the popular representation of Black people in the U.S. mainstream media. Nothing of substance is discussed in relation to Black people. No time, no in-depth concern, no deep investment or involvement. So when popular media depict Black people as savages, criminals, obscenely vulgar sexually Reed makes direct connections to pre-Nazi Holocaust depictions of Jews. Or as one scholar of genocide has said, "as a rule human beings do not kill other human beings {and therefore} before we enter into warfare or genocide we first dehumanize those we mean to eliminate." If this indeed were the plan for Black people, apparently, no one would know until there was a dearth of entertainment and a blatantly lowered standard of sports.

For Black Agenda Radio, I'm Jared Ball. Online visit us at www.BlackAgendaReport.com.

Jared Ball can be reached via email at jared.ball@morgan.edu.


More Stories


  • The US Political Elite Gives Cover to the Brutal US Police State
    Netfa Freeman
    The US Political Elite Gives Cover to the Brutal US Police State
    09 Feb 2022
    The US political elite and their elite press are using the fraudulent claims about a “crime wave” as an ideological offensive, a backlash, against the large-scale protest movements over the pas
  • The Black Alliance for Peace Condemns the "America COMPETES Act"
    Black Alliance For Peace
    The Black Alliance for Peace Condemns the "America COMPETES Act"
    09 Feb 2022
    The America COMPETES Act passed by the House of Representatives is a futile effort to "contain" China, and a de facto attack on that country.
  • How Lebanon Exploits Migrant Workers
    Tessa Fox
    How Lebanon Exploits Migrant Workers
    09 Feb 2022
    The kafala system allows residents to bring workers into Lebanon, where they are often abused and overworked with no recourse to protection under labor laws.
  • SPEECH: (Re)Centring African Epistemologies: An Intellectual Journey, Oyèrónkẹ́ Oyěwùmí, 2021
    Editors, The Black Agenda Review
    SPEECH: (Re)Centring African Epistemologies: An Intellectual Journey, Oyèrónkẹ́ Oyěwùmí, 2021.
    09 Feb 2022
    Nigerian scholar Oyèrónkẹ́ Oyěwùmí’s speech upon acceptance of the African Studies Association’s Distinguished Africanist Award offers an important reminder of the role of racist and sexist hie
  • The current crisis in Ukraine had its beginnings in 2014, when the U.S. allied itself with right wing, white supremacist forces to overthrow an elected government. Supposed leftists in this country were largely silent about the danger and were themselves supportive of white supremacist politics carried out by the U.S. and its NATO partners. 
    ​​​​​​​ Ajamu Baraka, BAR editor and columnist
    Left-Right White Solidarity Basis of Support for U.S./EU/NATO Wars on Global Humanity
    09 Feb 2022
    The current crisis in Ukraine had its beginnings in 2014, when the U.S. allied itself with right wing, white supremacist forces to overthrow an elected government.
  • Load More
Subscribe
connect with us
about us
contact us