by BAR Managing Editor Bruce Dixon
readers cannot fail to notice that in the last month, we have begun
running commercial ads on the site. It's an experiment. We're not
marketers, so we use a broker. The broker sells the ads, takes his
cut and sends us a check for what's left. It's not much, but it
helps. The financial model for sustaining something like Black
Agenda Report is somewhat unsettled because like we've always said,
there just isn't anything quite like Black Agenda Report.
Even with the small but necessary revenue we expect to realize from ads, it is still vital to the survival of BAR that our readers click on the PayPal buttons at the bottom, top and sides of the pages and send us something. Do it today. We are now equipped to handle monthly donations through the PayPal link at the top of each page.